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Business Challenge

Solitaire Clinic had limited visibility on Google Maps and low organic rankings for critical service-based keywords. Their existing website was not fully optimized for SEO, lacked structured content, and had technical issues affecting crawlability and performance.

This posed a serious gap between the clinic's offline reputation and online discoverability, especially in an era where patients search online for healthcare options, read reviews, and expect localized results.

Key issues:
  • No ranking in Google Maps for service-related queries
  • Poor on-page optimization (missing meta tags, improper H1 usage, thin content)
  • Lack of city-specific landing pages targeting "Knee Replacement" and "Robotic Surgery"
  • Low authority backlink profile
  • Inconsistent NAP (Name, Address, Phone number) data across directories

Goals

To align Solitaire Clinic's offline reputation with a dominant digital footprint, the core objectives were as follows:

  • Enhance Local SEO Visibility across Google Maps and organic search by optimizing NAP consistency, proximity-based signals, and localized content structure for Ahmedabad, Jaipur, and Udaipur.
  • Target and Rank for High-Commercial-Intent Keywords such as "Robotic Knee Replacement in Ahmedabad" through refined keyword mapping, semantic optimization, and strategic content placement.
  • Redesign and Optimize the Website for SEO & Conversions, implementing a technically sound structure with improved crawlability, mobile responsiveness, Core Web Vitals compliance, and UX-driven conversion paths.
  • Develop Geo-Targeted Landing Pages leveraging keyword clusters and structured data (Schema.org markup) to boost relevance for city- and service-specific search queries.
  • Build Local Authority through Backlink Acquisition, citation consistency, and trust signals via relevant local directories, healthcare platforms, and hyperlocal digital PR to improve domain authority and search engine trust.

Results & Achievements

Solitaire Clinic's digital transformation journey delivered exceptional growth in visibility, rankings, and engagement within just 3 months. The results closely align with our core objectives:

  • Local SEO Visibility Boost (Google Maps)

    Achieved Top 3 Google Maps rankings for multiple high-intent, location-based keywords in Ahmedabad. Improved Google Maps discoverability for service-specific terms in key cities where patients actively search for treatment.

  • Website Performance

    Massive increase in organic visibility and engagement due to strategic content and technical SEO efforts.

  • Organic Keyword Ranking Surge

    Ranked in Google Top 10 for 10+ service and city-specific keywords including:

    Robotic Knee Replacement in Ahmedabad – Now #9

    Joint Replacement in Ahmedabad – #9

    Knee Surgery in Ahmedabad – #4

    🚀 From non-existent rankings to dominating the first page for high-commercial-intent terms.

  • Link Building & Authority Growth

    Substantial authority gain via strategic link building, healthcare citations & local PR.

  • Website Optimization & UX Enhancements

    Redesigned website structure with clean crawl paths and schema markup

    Added city-specific landing pages targeting localized keywords

    Improved mobile speed, UX, and Core Web Vitals compliance

    Implemented semantic SEO with keyword clusters and clear conversion CTAs

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