Leading Martech Agency: Marketing Technology Solutions | Digital Marketing Agency

About Blackksalon

Shades of Blackk is a high-end salon based in Ahmedabad, Gujarat. It offers a full suite of premium salon and spa services, including haircuts, hair coloring, facials, skincare, bridal makeovers, and wellness treatments. As a beauty and wellness destination with an expanding customer base, Shades of Blackk aimed to build a stronger digital footprint to attract local and regional clientele through search.

Business Challenge

Before SEO optimization, the brand faced the following hurdles:

Limited online visibility despite offering a wide range of high-demand beauty services
Weak presence in Google local results
Low impression share for important keywords for their local branches like best salon in Ahmedabad, facials near me, etc.
Sparse and unstructured on-site content
No targeted landing pages for service or location-specific queries
Low domain authority and backlink count

Results & Achievements

Local SEO Visibility Boost

Achieved Google Maps rankings for multiple high-intent, location-based keywords in Ahmedabad. Improved Google Maps discoverability for service-specific terms in key cities.
Website Performance

Massive backlink growth with strategic content & SEO outreach. Next phase will focus on strengthening domain trust with quality domains.

Built a robust backlink profile via healthcare citations, local directories, and PR strategies.
Organic Keyword Ranking Surge

Keyword positions improved significantly for high-intent and localized beauty service terms. This directly contributed to increased impressions, better CTR, and more qualified leads.
Link Building & Authority Growth
Optimization & UX Enhancements

Revamped site architecture for better crawlability and schema markup

Launched city-specific landing pages tailored for localized search

Improved mobile performance and UX with Core Web Vitals optimization

Implemented keyword clustering and semantic SEO for better relevance

SEO Optimization

Targeted keywords related to beauty services in Ahmedabad and Gujarat
Boosted Google Business Profile engagement and visibility
Improved rankings for niche, high-commercial-intent terms
Revamped site structure and schema markup for better crawling
Created landing pages focused on location-based and service-specific needs
Strengthened backlink profile with beauty-related citations and digital PR

Summary

Shades of Blackk experienced a 258.33% boost in impressions, 38.8% increase in clicks, and a 104.31% rise in backlinks, reinforcing its authority in the beauty and wellness industry while driving more leads through organic channels.